- Organic: its used to describe bands where the music comes from first. It often means that it appeals to a niche, but can appeal to a mass audience too.
- Synthetic: this refers to the 'X-Factor' methodology. A gap in the market is identified and it is then exploited by the development of music, and often the artist, to suit this gap
Money is the ultimate goal in this opperation, acts such as The Spice girls, JLS, One Direction are examples of manufactured artists.
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