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Our Rough Cut

This is our rough cut we have not fully finished editing , but we done this in order to receive some feedback in order to improve our music video before finally publishing it.

Miley Cyrus

Blurred Lines

Created with Padlet

Audience theory - Cultivation theory

George Gerbner ; The Cultivation Theory
This theory is a more refined version of the hypodermic needle because it says that if people watch the same sort of text then it will desensitize them.
It's said that the only way the audiences social attitude will change is by watching the same sort of text numerous of times. The audiences attitudes are controlled and shaped by what they watch on the tv.

This can relate to my music video because the audience can may be upset at first when they watch it, though, as they get used to watching my music video numerous of times, they'll get used to the emotion and won't be upset anymore, they'll only pay attention to the music.

Costumes

Throughout our music video we have used different costumes; 

I decided that she wore a bright dress because firstly, the scenery is too dark and she will stand out. 
Secondly, Rachel Rhodes in her music video also wears a summer dress, so i thought to make my music video less amateur i got ideas from her music video.
Thirdly, as the song is sad about a girl reminiscing about memories with her partner, i have decided that the girl who is grieving should wear the dull clothes have let the girl, as shown down below..

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Through out my music video the singer has two looks, a very summery look and also a winter look.

example of Digipak Art - ALBERT HAMMOND JR- Yours to Keep

example of Digipak & Magazine Cover

Magazine Cover

Digipak

Digipak Template

Digipaks + effectiveness

What is a Digipak?

Digipaks are a types of CD cases they tend to be made of less plastic nowadays they are maent to replace the standard jewel case which was not very environmentally friendly. They are ised for CD singles pr special editions of CD albums. Digipaks consist of a book style outer binding, with one or more plastic trays capable of holding a CD/DVD.

How Digipaks benefit artists

The front of the digipak will have some aspect of what th artist represents and what their genre is.The digipak will mostlikely embody and theme and a message about the artist image.

.Digipaks benefit the artist and their music as its promotional aspect ofthe music industry which helps bring awareness to the artist thus sellingthe artist and encouraging consumers to buy and listen to their music.