Audience theory - Cultivation theory

George Gerbner ; The Cultivation Theory
This theory is a more refined version of the hypodermic needle because it says that if people watch the same sort of text then it will desensitize them.
It's said that the only way the audiences social attitude will change is by watching the same sort of text numerous of times. The audiences attitudes are controlled and shaped by what they watch on the tv.

This can relate to my music video because the audience can may be upset at first when they watch it, though, as they get used to watching my music video numerous of times, they'll get used to the emotion and won't be upset anymore, they'll only pay attention to the music.