The Effects Model
Media effect theory is how media is able to affect and how it does affect society. The consumption of media texts has an effect and influence on the audience, this is usually considered as a negative effect. Audiences are passive and powerless to prevent the influence.
this model can also been called THE HYPODERMIC MODEL this is because the model is like a syringe which the messages in media text are injected into the audience by powerful media.
this effects model also relates to my music video i produced because it has influenced my audience which are; young teenage girls who are upset with relationships in their life and are grieving.
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